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Serato Ateliê da Beleza | Especialista em Cortes, Cachos e Morena Iluminada | Corte de Cabelo

because Beauty Atelier?

From the French atelier, which means "workshop" or "studio".

The French term atelier, which gave rise to the word atelier, is the place where craftsmen, artists and other professionals work who create things based on creativity, and that's how we affectionately decided to call our space of beauty.

Cozy, peaceful, with a nice cup of coffee, without all the fuss at the salon, here you schedule an appointment with one of our professionals and it is dedicated just to you, your moment to talk, understand, decide which procedure will be performed and also learn about care of post.

Patricia Serato

Pleasure, Paty Serato

Owner and hairdresser at Serato Ateliê da Beleza.
I believe my story started when I was a kid and all my friends could cut Barbies' hair and I couldn't (look at the trauma!), a teenager whenever I could, I would mess with my friends' hair, until one day one of them showed up with a super different cut and I was enchanted, she had done it at a hairdressing school that was close to our school, I started going there to hang out every week and when I finally finished high school I enrolled to study there. That's when I discovered the magic and responsibility of having scissors and a brush in my hands, I finished the course I was invited by Fernando Alves, owner of the school to be a teacher and his assistant, later I worked as an assistant at Studio W and when I turned 19 I chose neighborhood of Moema to be my second home, I was hired by a French franchise called Jean Louis David where I learned posture, punctuality and the importance of knowledge, I studied in London at Tony & Guy, I did visagism with Philip Hallawell and in the main brands. In 2018 I decided to set up my experience for the client and today I can say that I have special moments and not calls in themselves, I continue to improve myself after all, the study cannot stop.

Click below to learn about our work or schedule an appointment

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